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Database Marketing Online Seminar

NEW! DMA’s Distinguished Database Marketing Seminar is Now Offered Online!

Database Marketing is at the core of all CRM efforts and an increasing number of companies are tapping into the power of their database to enhance profitability. This exciting online seminar will get you up-to-speed on how to effectively integrate your marketing efforts with information technology, quantitative analysis, finance, and merchandise functions in your organization to multiply your ROI. However, DMA understands how difficult it may be for you to spend time away from the office to take advantage of the exclusive tools and techniques presented in our seminars. That’s why we’ve made this popular seminar available to you online!

Database marketing doesn’t have to be confusing or overwhelming. DMA’s new Database Marketing Online Seminar features the same powerful information presented in our in-person seminar in an easy to understand format. This highly interactive online seminar feature quizzes, audio clips, and useful resources and links. Enjoy the benefits of learning this valuable material at your own pace - when it’s most convenient for you! Click here if you would prefer to register for the in-person Database Marketing Seminar.

Please note: This seminar can be applied to DMA's Certificate in Direct Marketing.

SPECIAL COUNCIL MEMBERSHIP OFFER FOR ATTENDEES!

Please note: This seminar can be applied to DMA's Certificate in Direct Marketing.

Benefits of Attending

How can you apply database marketing in your business? This seminar will help you identify opportunities and enable the full use of technological capabilities.

You’ll learn:

  • The truth about the benefits, costs, and strategic factors related to database marketing – without the hype
  • How to develop a marketing database – step-by-step guidance
  • What’s the big deal about the decision support technology required for reporting, ad-hoc queries and OLAP?
  • The power of predictive modeling – when and how to use it to target more precisely
  • Making informed marketing decisions using Customer Lifetime Value as your compass
  • How Product Affinity Recommender Systems can unveil marketing opportunities you didn’t know were there
  • Cluster Analysis: If you’re not using it to develop strategic customer segmentations, you’re not fully leveraging your customer data

Who Should Attend

Those responsible for or involved in database marketing across every major industry – including catalog, publishing, retail, technology, and financial services will find this seminar valuable. Marketers, in particular, will learn how to solve issues and capitalize on opportunities to help their businesses profit, including:

  • Database Marketing Managers and Directors
  • Marketing Managers and Directors
  • CRM Managers and Directors
  • Business Intelligence Managers and Directors
  • Customer Informaton Managers and Directors
  • Merchandising, Finance and IT Managers, and Executives
  • Company Vice Presidents and Presidents
  • Database Strategists and Marketing Strategists
  • Analysts

Past attendees have represented all types of organizations — large and small, profit-making and non-profit — and have included participants from catalog, retail, publishing, financial services, high-tech, consumer, and business-to-business organizations.

Why You Should Participate

If you need to know the answer to even one of the vital questions below, then you can’t afford to not log-on to this interactive distance learning course:

  • How can I tell if database marketing will work in my company – before investing a lot of time and money? What benefits can I realize with database marketing?
  • There’s so much data – what types should we be collecting?
  • Are there third-party data sources that will make our database more powerful?
  • We’re struggling with some marketing decisions – could predictive modeling help?
  • We’re not maximizing the total mix of targeted marketing in a given season – how can we get started?
  • Is data mining worth the effort?
  • How can calculating Customer Lifetime Value help us over the long run?
  • Can we really afford to spend what it takes to retain and reactivate this customer?
  • We want to create exclusive offers for certain customers – are product affinities the answer?

Advance Your Career With a Certificate In Direct Marketing

The online version of the Database Marketing Seminar is also eligible as a required course offered in DMA's Certificate in Direct Marketing. Find out more about this great opportunity to further enhance your career.


SPECIAL COUNCIL MEMBERSHIP OFFER FOR ATTENDEES!
Join one or all of the below DMA Councils when you register for this seminar. You will get 50% off each Council membership you select and pay only $99 for the first year of each Council membership. Take advantage of this exceptional opportunity to network with your peers, learn best practices, access valuable resources, and advance your skills. Council Membership is exclusive to DMA members.
COUNCILS that qualify: List & Database Council, Analytics Council, and Business-to-Business Council.

Seminar Outline

Registration Rates

DMA Member: $699
Non-Member: $999

Registration rates are subject to change.

See information on how to join DMA.

4 Ways to Register

Online: Register Now
Participants who register online will receive instant access to the seminar.
Fax: Printable Form
212.302.7643
Phone: 212.790.1500
Participants who register by phone will receive access to the seminar within 1-hour.
Mail: Printable Form
DMA Customer Service
1120 Avenue of the Americas
New York, NY 10036-6700
(Check payable to DMA)

For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.

Cancellation Policy

If you must cancel your registration, please contact DMA Customer Service within 24 hours of your first log-in to the distance learning program for a full refund or account credit. Cancellations will not be accepted after the 24 hour period.

DMA Money-Back Guarantee

You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this program will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.

*Requires written request within 10 business days of purchase.

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