To view a web version, click here.
The Training Source
September 2008
 
  In This Issue

What's Hot?

In the Know

Seminar Listing

  Educational Programs

DMA Certificate in Direct Marketing

DMA SEM Certification Program

DMA In-House Training

  General Information

DMA Homepage

Join DMA

Join a DMA Council

Powerlink Online Please Recycle Forward to a friend Powerlink OnlinePlease RecycleForward to a friend Forward to a friend Powerlink Online Please Recycle

Virtual Seminars

Popular DM Articles

Request a catalog

SEM Program

DMA Certificate Program


Welcome to DMA's Training Source

As the seasons change, you may be thinking it's time for something new, or that you may want to brush up on your skill set. Well, what better time to start? Soon the holidays will be in full swing and you'll be very busy. Why not start today?


 
Professional Development and Training helps you grow your skill set and stay current in an ever-changing business environment. With a better understanding of new applications, you stay up-to-date and can apply best practices in your work. Training is also a great resume builder: it shows that your skills are current and that you are proactive in seeking new learning opportunities to move forward in your career. All DMA seminars are taught by working professionals, so you’ll be learning from leading direct marketing experts! Seminars are also great for networking with your marketing colleagues, hearing about their challenges, and learning from their experiences.

When economic times are difficult, professional development can be a prime target for budget cuts. The best response an organization can have during challenging times is to enhance the skills of its team. Everyone has to be as effective as possible, and making sure that individuals working in the fast-changing world of direct marketing are on top of the latest developments and techniques is imperative. Make sure your organization is investing wisely by providing the knowledge and skills needed to succeed in the current demanding marketplace.


Virtual Learning Environments

In this economic environment it may be difficult to take time away from your office to attend off-site training. Perhaps your department has been downsized and you’re inundated with additional work. Most virtual seminars are just an hour, so take advantage of this convenient and concise training. They are usually held around lunch time, so you can log in from your desk or reserve a conference room and invite other members from your team to participate as well. This way you’ll be on your way to improving your skills and everyone can be on the same page. Sign up for a virtual seminar on various topics so you can show your employer that you are taking the initiative to keep abreast of the latest thinking on the hot marketing topics of the day. You’ll be well-informed, and be a more valuable asset to your organization!

back to top


New to Direct Marketing?

Perhaps you are new to marketing? Or you have always wanted to be involved in marketing but are responsible for another aspect of the business. Stop delaying your dreams and start getting the training you need to be a savvy marketing professional. A great way of getting there is by earning a Certificate in Direct Marketing. This excellent 18-month program consists of four seminars, that will provide you with a well rounded understanding of the latest thinking in direct marketing. You are worth it – get the training you need and want today!

back to top

 


What's Hot?  


Check out DMA’s Education Services at DMA08 next month in Las Vegas!

YOU can become a Direct Marketing Super Hero. Ask us how at the DMA Membership booth and receive a FREE DM Super Hero T-shirt.

YOU can also WIN Big during the Exhibit Hall Extravaganza
Join us during the following times and you will have the opportunity to win big prizes including:

  • Search Engine Marketing Level I e-Learning Course (all 10 modules – $1,599 value!)

  • $5,000 off an In-Company Education Course at your company

  • Direct Marketing Certificate Program
    (4 seminars – $5,596 value!)

    DM Lightning BoltSunday, October 12 (3:30 p.m. – 4:30 p.m.)
    Monday, October 13 (12:15 p.m. – 1:15 p.m.)
    Tuesday, October 14 (11:15 a.m. – 12:15 p.m.)
No purchase necessary. Certain restrictions apply with each prize.



back to top

 



In the Know



Additional marketing resources:

DMA Segments and Councils

email experience council

DMA Corporate Responsibility Resource Center

Don't forget about the DMA Bookstore


Check your area for local Direct or Interactive Marketing Associations.

back to top


Seminar Listing

October 1 – 3, 2008
Direct Marketing Institute
New Orleans, LA

October 2 – 3, 2008
Loyalty Marketing Workshop
New York, NY

Begins October 21, 2008
Copywriting Tools & Techniques Online

November 3 – 4, 2008
Direct Marketing Math & Finance
Chicago, IL

   

November 4 – 5, 2008
Database Marketing
New York, NY

November 5 – 6, 2008
Creative Direct Marketing
Atlanta, GA

November 5 – 7, 2008
Direct Marketing Institute
Chicago, IL

November 17 – 18, 2008
Basics of Direct Marketing
Richmond, VA

Please use Key Code: SRC98 when registering for these seminars.

These days everyone wants to save money. Learn with your peers and save by calling DMA's Customer Service at 212.790.1500 to receive a team discount.

 

back to top



We want to provide you with the information you want. Is there other information that we can include in The Training Source or our site to make your experience better? Let us know what is on your mind and what concerns you would like us to address. We are listening! Email trainingsource@the-dma.org.

back to top