DMA Announcements

Data Services, Inc. Partners with DMA to Sponsor DMA08 Annual Kick-Off Party in Las Vegas
For the second consecutive year, Data Services, Inc. has teamed up with the Direct Marketing Association (DMA) to present DMA's Annual Conference & Exhibition's Annual Kick-Off Party, which will be held at 7 p.m. on Saturday, October 11 at PRIVE in the Planet Hollywood Resort & Casino, Las Vegas, NV.

DMA Utilizes Specialized 'Voice of Customer' Research to Improve DMA08 and Future Conferences
DMA is nearing the kick-off of this year's annual conference, DMA08 Conference & Exhibition. Through a recent partnership with Ernan Roman Direct Marketing who conducted in-depth "Voice of the Customer" (VOC) research, DMA is now using the findings from this specialized research to deliver the best events and value-added information to the direct marketing community.

DMA Announces Partnership to Create Arab DMA in Saudi Arabia; DMA to Provide Best Practices, Research, Self- Regulation Tools, and Education Services
DMA today announced a partnership with Direct Marketing Services YMH LLC, who is currently in a joint venture with the Saudi Post, to develop the direct mail industry and work toward the creation and operation of the Arab Direct Marketing Association (ADMA), as well as develop direct marketing across the global Pan-Arab community.

DMA08 Connects Web 2.Next with Attendees; Puts Conference in Their Hands
For the first time ever, DMA's annual conference, DMA08 Conference & Exhibition, the Global Event for Integrated Marketing, will harness the power of Web 2.Next and mobile to give attendees all the latest information on keynotes, sessions, exhibit halls, and registration right at their fingertips.

Email Experience Council Releases Email Marketing Q&A's
The Email Experience Council (eec), the email marketing arm of DMA, today announced the release of the Email Marketing Q&A’s, a set of 20 commonly asked email marketing questions and their answers.

DMA Names Neil C. O'Keefe VP Catalog and Multichannel Merchant Segment; Underscores Segment Commitment
DMA today announced that Neil C. O’Keefe, VP, marketing for Spiegel Brands, will join DMA as its vice president, catalog and multichannel merchant segment, reporting directly to Ken Ebeling, senior vice president, member and segment services. O'Keefe will begin on Sept. 30 and will be based in DMA’s New York headquarters.

Direct Marketing Educational Foundation Announces Inaugural Shankar Spiegel Award Winner
The Direct Marketing Educational Foundation (DMEF) today announced that Anita Man Luo of the University of Connecticut will be presented with the first-ever DMEF Shankar-Spiegel Award for the Best Dissertation Proposal in Direct/Interactive Marketing. Andrew Stephen of Columbia University and Seshadri Tirunillai of the University of Southern California will receive Honorable Mentions.

The Change Starts Now: DMA Advertising Week Panelists Take Marketers into a New Age
Yesterday, at the PricewaterhouseCoopers Auditorium in New York City, DMA hosted two panel presentations, collectively entitled "What Business Needs Now: What You Need to Know About Direct + Digital = Exponential Growth," featuring discussions with thought leaders in direct marketing and digital media.

Celebrate Advertising Week 2008 at DMA's Sept. 22 'Direct + Digital' Marketing Forum
Advertising Week is North America’s largest and most prestigious annual gathering of industry decision-makers. Now in its fifth year, it is a hybrid of cutting-edge thought leadership programming and unique special events. On Monday afternoon, September 22 in New York City, DMA will host a dynamic and engaging presentation entitled “What Business Needs Now: What You Need to Know About Direct + Digital = Exponential Growth.”

DMA's Quarterly Business Review (QBR) for Q2 Finds Profitability Growth Despite Decline in Year-Over- Year Revenue
DMA released its Quarterly Business Review (QBR) for the second quarter of 2008. The headline QBR Revenue Index vs. Same Quarter Last Year (SQLY) for Q2 2008 was 47, marking a one point difference from Q1's 48. In the QBR Index, scores below 50 represent a decline in direct marketing business performance during the quarter versus the SQL, while a score of 50 represents no change and scores above 50 represent growth.

Email Experience Council Launches Email Marketing Program for Women's Bean Project
eec, DMA's email marketing arm, announced that it has helped the Women’s Bean Project, a Denver-based nonprofit, successfully design, create, and launch a new email marketing program from scratch. The effort, which began last summer, was part of the eec’s annual E-ality Focus project.

Announcements Archive

© Direct Marketing Association | Privacy Statement