Information For Agencies & Consultants

News
Find out from DMA about the industry news that will affect your business: Daily news summary (3D), Newsstand, DMA Announcments and Press Releases.

Selected News

October 7, 2008 Neel Kashkari Appointed Interim Assistant Secretary for Financial Stability; Treasury Announces Solicitations for Agents
October 7, 2008 World Adspend to Grow 4% in 2008 and 2009 Despite Economy, Forecasts ZenithOptimedia
October 7, 2008 MySpace and Facebook Taking Lead in Mobile Social Networks, Says ABI Research
October 7, 2008 Marketing M&A Activity Resilient but Slowing for Third Quarter 2008, Petsky Prunier Finds
October 6, 2008 DMA Utilizes Specialized 'Voice of Customer' Research to Improve DMA08 and Future Conferences
October 6, 2008 Data Services, Inc. Partners with DMA to Sponsor DMA08 Annual Kick-Off Party in Las Vegas
October 6, 2008 Postal Regulatory Commissioner Ruth Goldway Confirmed for Third Term
October 6, 2008 Companies Need to Connect to Social Applications to Engage Customers, According to Gartner
October 6, 2008 Direct Marketing Fourth Quarter Hiring Plans Plunge, Bernhart Survey Finds
October 3, 2008 DMA Announces Partnership to Create Arab DMA in Saudi Arabia; DMA to Provide Best Practices, Research, Self- Regulation Tools, and Education Services
October 3, 2008 M&A Activity Continues for Mid-Sized and Smaller Transactions, Reports JEGI
October 3, 2008 US Postal Service Releases New Five-Year Plan; Focuses on Meeting Customer Needs
October 2, 2008 National Advertisers Interested in Local Online Advertising, Finds Sterling Study
October 1, 2008 Email Experience Council Releases Email Marketing Q&A's
October 1, 2008 Presidential Campaigns Should Harness the Power of Search, According to eMarketer
October 1, 2008 Lisa Olson Joins infoGROUP's Leadership Team as SVP Corporate Communications
September 29, 2008 DMA08 Connects Web 2.Next with Attendees; Puts Conference in Their Hands
September 26, 2008 DMA Names Neil C. O'Keefe VP Catalog and Multichannel Merchant Segment; Underscores Segment Commitment
September 23, 2008 The Change Starts Now: DMA Advertising Week Panelists Take Marketers into a New Age
September 18, 2008 Celebrate Advertising Week 2008 at DMA's Sept. 22 'Direct + Digital' Marketing Forum
September 16, 2008 DMA's Quarterly Business Review (QBR) for Q2 Finds Profitability Growth Despite Decline in Year-Over- Year Revenue
June 5, 2008 DMA's Quarterly Business Review (QBR) for Quarter 1 Indicates Softness in Year-Over-Year Revenue
February 6, 2008 DMA Releases 'Direct Marketing Facts and Figures in the Health Services Industry'
February 5, 2008 2008 Annual Conference for Catalog & Multichannel Merchants (ACCM) is Set for May 19-22 in Orlando
February 4, 2008 DMA to Present B-to-B Marketing Conference March 3-5 in Orlando
January 31, 2008 DMA Circulation Council to Induct Susan M. Allyn into Circulation Hall of Fame
January 30, 2008 Wacom and eROI Win Email Experience Council's Email Performance Award
January 30, 2008 DMA Kicks Off 2008 International ECHO Awards; Deadline for Entries is April 24
January 28, 2008 DMA Releases 'Direct Marketing Facts and Figures in the Automotive Industry'
January 25, 2008 The Nonprofit Federation of the DMA Honors Kelly B. Browning
January 25, 2008 Email Experience Council Releases Retail Email Unsubscribe Benchmark Study
January 24, 2008 DMA Financial Services Conference Keynotes to Focus on Market Opportunities
January 23, 2008 DMA Releases Statement Regarding New York Governor Spitzer's Proposal to Tax Out-of-State Marketers
January 23, 2008 DMA Releases 'Direct Marketing Facts and Figures in the Insurance Industry'
January 18, 2008 Email Experience Council Announces Finalists for Email Performance Award
January 17, 2008 DMA Testifies Against Streamlined Sales and Use Tax Agreement Before Florida Taxation Commission
January 17, 2008 DMA Introduces 'Channel Integration and Benchmarks in the Retail Industry'
January 16, 2008 A Menu of New Offerings at National Conference on Operations & Fulfillment (NCOF) 2008
January 15, 2008 DMEF's Don Kuhn Fund Expands to Help Advance Entry- Level Direct Marketing Professionals
January 14, 2008 DMA 'Direct Marketing Facts and Figures in the Nonprofit Industry' is Updated, Expanded
January 10, 2008 DMEF Calls for Nominations for 2008 'Rising Star' and 'Corporate Commitment' Awards
January 8, 2008 DMA Unveils Free Online Service; Enhances DMAChoice, The Consumer Portal for Choice
January 7, 2008 DMA's 2008 Financial Services Conference Expands, Reflecting Industry Growth and Demand
January 4, 2008 DMA Calls for 2009 Board of Directors Nominations; February 22 Deadline
January 4, 2008 DMA Calls for 2009 Board of Directors Nominations; February 22 Deadline
December 18, 2007 DMA Lauds Senate for Working to Improve Accuracy and Cost of National Do Not Call Registry
December 17, 2007 DMA List Leaders Group Announces 2008 Chair & Vice Chair
December 13, 2007 Keynoters Announced for National Conference on Operations & Fulfillment (NCOF) 2008
December 12, 2007 NCDM 2007 Keynote Speaker Tony Hsieh Runs a Service Company That Just Happens to Sell Shoes
December 12, 2007 DMA Warns That Recently Approved Sales Tax 'Sourcing Rule' Jeopardizes Sales Tax Simplification
December 11, 2007 Harrah's Entertainment Katrina Lane to Keynote at NCDM in Las Vegas
December 11, 2007 DMA and DIRECT Magazine Present 2007 NCDM Database Excellence Awards
December 11, 2007 DMA Lauds House for Working to Improve Accuracy and Cost of National Do Not Call Registry
December 11, 2007 DMA Praises FTC's Workshop on Use of Social Security Numbers By Private Sector
December 10, 2007 Warner Home Entertainment's Thomas Tileston to Keynote Today at NCDM 2007 in Las Vegas
December 7, 2007 Dive Into Email Evolution Pre-Conference Workshops on Feb. 11 in San Diego
December 6, 2007 In US House Testimony, DMA Opposes Mandatory Sales Tax Collection Bill
December 3, 2007 DMEF Launches Shankar-Spiegel Dissertation Award
November 28, 2007 DMA and DIRECT Magazine Announce 2007 NCDM Database Excellence Awards Finalists
November 28, 2007 DMA Applauds FTC Study on Identity Theft
November 27, 2007 DMA 'Customer Prospecting and Retention Report' is Updated, Expanded
November 15, 2007 DMA Praises Postal Service Governors for Embracing New Ratemaking Regulations
November 14, 2007 New DMA 'Web Analytics Report' Helps Direct Marketers Increase ROI, Conversion Rates
November 14, 2007 Email Experience Council Launches Email Performance Award
November 14, 2007 DMA Releases Statement Regarding New York State's New Policy to Tax Out-of-State Marketers
November 14, 2007 PRC Briefs DMA Members on Final Ratemaking Regulations
November 12, 2007 National Conference on Operations & Fulfillment (NCOF) Set for April 7-10 in Orlando
November 12, 2007 DMA's New 'Getting Creative With Copywriting' Report Is Devoted Exclusively To Direct Mail Copy
November 8, 2007 NCDM 2007 Keynote Speakers Reveal Secrets Behind Turning Consumers' Discretionary Spending into Reliable Income
November 8, 2007 Email Experience Council Releases Schedule for Email Evolution Conference
November 2, 2007 DMA Highlights the Critical Importance of Advertising- Supported Internet Content at FTC Town Hall Meeting on Behavioral Marketing
November 1, 2007 DMA Survey Finds That the Majority of Web Users Prefer the Current Model of Online Advertisements
October 30, 2007 DMA Lauds Congress for 7-Year Extension of Internet Tax Moratorium to 2014
October 26, 2007 DMA Lauds Senate for Further Extension of Internet Tax Moratorium to 2014
October 25, 2007 NCDM Presents New Features for Upcoming 2007 Conference & Exhibition
October 25, 2007 DMA Insert Media Council to Honor Paulette Kranjac, Dennis Erickson, and Lenox Collections
October 24, 2007 DMA Seminar Has Predicting Customer Behavior Down to a Science
October 23, 2007 NCDM 2007 Conference & Exhibition to be Held December 10-12
October 22, 2007 United We Stand: DMA Seminar Creates a Web of Teamwork
October 17, 2007 Direct Marketing Association Presents 2007 International ECHO Awards
October 16, 2007 DMA Names Microsoft-MSN 2007 Marketer of the Year
October 16, 2007 Ronald Bliwas and Charles Morgan Inducted into DMA Hall of Fame at DMA07 in Chicago
October 16, 2007 DMA Lauds House for Passage of Internet Tax Moratorium Extension
October 16, 2007 DMA's Quarterly Business Review (QBR) for Quarter III Indicates 17th Consecutive Quarter of Positive Results
October 16, 2007 Direct Marketing Expenditures Account for 50% of Total Advertising Expenditures, DMA's 2007 'Power of Direct Marketing' Report Unveils
October 15, 2007 DMA Launches New 'Commitment to Consumer Choice' Guidelines to Empower Consumers and Build Consumer Trust
October 14, 2007 DMA Board Elects Donn Rappaport 2008 Chairman of the Board
October 14, 2007 It's a Brand New Day at DMEF! Foundation Raises $500,000 at Awards Dinner for Direct/Interactive Marketing Education
October 13, 2007 Direct Marketing Educational Foundation Elects New Board, Re-Elects Chairman Al Dyon
October 13, 2007 DMA Releases 5th Annual 'Response Rate Trends Report'
October 11, 2007 DMA Lauds House Judiciary Committee for Action on Internet Tax Moratorium
October 10, 2007 Danette Dickerman, Joan Renfrow to Receive DMA Broadcast Council's 2007 Jake Weisbarth Spirit Award
October 8, 2007 With New DMA Seminar, Many Roads Lead to Customer Acquisition
September 27, 2007 Email Experience Council Releases Retail Welcome Email Benchmark Study
September 14, 2007 DMA Enhances Quarterly Business Review (QBR) with New Metrics
September 14, 2007 DMA Opposes New Alternative Sourcing Proposal Before Streamlined Sales Tax Governing Board
September 11, 2007 DMA Releases 15th Annual 'Multichannel Marketing in the Catalog Industry' Report
September 6, 2007 DMEF's Auction for Education Kicks Off
September 6, 2007 DMA Appoints Dr. Edward T. Manzitti Vice President of Research
September 5, 2007 DMA Promotes Alan P. Kuritsky to Senior VP Sales & Marketing
August 29, 2007 Email Experience Council Declares Start of Holiday Retail Email Marketing Season
August 23, 2007 Direct Marketing Educational Foundation and Elsevier Announce New Partnership
July 31, 2007 Email Experience Council Releases Retail Email Subscription Benchmark Study
July 26, 2007 DMA Tells House Postal Oversight Panel That US Postal Service Must Become 'More Efficient, Not Less Responsive'
July 23, 2007 DMA's 2007 International ECHO Awards Entries Sets All- Time High
June 27, 2007 Luminaries Kenneth Cole, Shelly Lazarus and Jimmy Wales to Keynote at DMA07 in Chicago
May 25, 2007 'The Changing Faces of Direct' to be Focus of DM Days New York Keynote Panel
May 22, 2007 2007 MCM Award Winners Culled From More Than 200 Entries
April 26, 2007 HOWIE MANDEL TO HOST DMA'S 2007 INTERNATIONAL ECHO AWARDS CEREMONY ON OCT. 16

Articles for DM Agencies and Consultants
Throughout the year, DMA posts white papers on specific topics, relevant to the direct marketing industry and agencies and consultants.

Suggested White Papers

Successful E-Mail Marketing Methods - September 2008 -- Medical Marketing ServicesMedical Marketing Service, Inc.
HTML Design and Rendering Tactis for Improved Email Deliverability and Increased Response - July 2008 -- By Megan OuelletListrak
Economic Impact Analysis 2008: The Direct Marketing Industry Report (Executive Summary) - July 2008 -- By Direct Marketing Association UKDMA UK
8 Tips for Selling a Direct Marketing Campaign - June 2008 -- By Ryan LouL2
Deciding to Go International - June 2008 -- Asim Khan Khanstellation Group
2008 EMail Marketing Strategies - June 2008 -- By Fred TabsharaniVidi Emi
DMA Quarterly Business Review - Q1 2008 - May 2008 -- Direct Marketing Association
Membership In the Safe Harbor Program by Data Processors - May 2008 -- Christopher Kuner Hunton&Willams
A new model for CRM - May 2008 -- Nelise Zymberg ZymbergMarketingDireto
Putting the Relationship back in Relationship Marketing - April 2008 -- Andy Hasselwander and Laird RawsthorneMarketBridge
Marketing Automation and the Enterprise Opportunity - March 2008 -- Winterberry Group Winterberry Group
Email Marketing Best Practices: Creatiing Relevant Email Campagigns with Dynamic Content - March 2008 -- Megan Ouellet Listrak
Outlook 2008: Essential Email Marketing Deliverability Guide - March 2008 -- Megan Ouellet Listrak
The Art and Science of Email Marketing - March 2008 -- Megan OuelletListrak
Implementing RSS as a Marketing Tool: Delivering content to Drive Leads - March 2008 -- Megan OuelletListrak
Where Did My Customer Go? the Problem of Undeliverable-As- Addressed Mail - March 2008 -- Melissa DataMelissaData
A Strategy for Savings:Postal Optimization and the Future of Direct Mail - March 2008 -- Winterberry Group Winterberry Group
Making Mail Relevant: The Perception of the Receiver - March 2008 -- Howard WrightPitney Bowes
A Prescription To Heal the Ad Agency Business - March 2008 -- Catalyst SFCatalystSF
Reader's Digest Adds A New Chapter In Customized Direct Marketing With The Xerox 1:1 Lab - March 2008 -- Peloquin, MathieuXerox
DM ANALYSIS 2007 - March 2008 -- Laszlo CsankHungarian Direct Marketing Association
Quarterly Business Review, Quarter 4, 2007 - February 2008 -- Direct Marketing Association
Web Analytics - A Reporting Approach - February 2008 -- By Robert Blakeley WebMD
Digital Marketing Services Transaction Activity: Transforming The Marketing Landscape - February 2008 -- by PetskyPrunier PetskyPrunier
2008 Direct Mail Format Report - February 2008 -- By Ballantine CorporationBallantine Corp
Increasing Response Rates with 1:1 Campaigns - January 2008 -- By L2 L2
Market Research In The New Marketing Strategy Paradigm - January 2008 -- By Joy Josephs eNumerys Global
Postal rates have gone up. Now what? - December 2007 -- by Gary Seitz C.TRAC information solutions
DMA Quarterly Business Review - Q3 2007 - October 2007 -- Direct Marketing Association
Seven Deadly Mistakes Multichannel Marketers Make - July 2007 -- Solar Communications

DMA Store - Books & More
Your link to books, reports, directories, and audio and videotapes from the masters of direct marketing.

Suggested Reading

Conferences, Events, and Exhibitions
Networking at DMA conferences is an amazing way to find new clients, while maintaining relationships with your current customers. You'll connect with key decision makers with the ability to specify and buy your products or services. Conference exhibition is also an outstanding opportunity to show off your goods and services. See our current conference calendar, then find out about marketing opportunities at exhibitions.

Selected Events

10/11/2008	DMA08 Conference & Exhibition	Las Vegas, NV	Register Now!
10/21/2008	Copywriting Tools & Techniques Online	E-Course	Register Now!
11/05/2008	Creative Direct Marketing	Atlanta, GA	Register Now!
11/05/2008	Direct Marketing Institute	Chicago, IL	Register Now!
11/17/2008	DMA Basics of Direct Marketing	Richmond, VA	Register Now!
12/01/2008	Secrets of Copywriting	New York, NY	Register Now!
12/01/2008	Web Marketing - Design. Navigation. Analytics	San Francisco, CA	Register Now!
12/03/2008	Creative Direct Marketing	New York, NY	Register Now!
12/04/2008	Advanced Copywriting	Chicago, IL	Register Now!
12/08/2008	Direct Marketing Institute	New York, NY	Register Now!
12/11/2008	Insert Media Council Roast & Toast Lunch	New York, NY	Register Now!
01/20/2009	Copywriting Tools & Techniques Online	E-Course	Register Now!
01/21/2009	Loyalty Marketing Workshop	San Francisco, CA	Register Now!
01/26/2009	Direct Marketing Institute	San Francisco, CA	Register Now!
02/02/2009	Secrets of Copywriting	San Francisco, CA	Register Now!
02/03/2009	17th Annual Catalog on the Road	Cambridge, MA	Register Now!
02/23/2009	DMA Basics of Direct Marketing	Minneapolis, MN	Register Now!
03/04/2009	Predicting Customer Behavior	Chicago, IL	Register Now!
03/10/2009	Web Marketing - Design. Navigation. Analytics	Chicago, IL	Register Now!
03/22/2009	33rd Annual Financial Services Conference	Miami Beach, FL	Register Now!
04/16/2009	DMA Basics of Direct Marketing	Philadelphia, PA	Register Now!
04/20/2009	Creative Direct Marketing	Chicago, IL	Register Now!
04/27/2009	Advanced Copywriting	Boston, MA	Register Now!
05/05/2009	Loyalty Marketing Workshop	Chicago, IL	Register Now!
05/12/2009	Copywriting Tools & Techniques Online	E-course	Register Now!
05/14/2009	Web Marketing - Design. Navigation. Analytics	New York, NY	Register Now!
05/19/2009	Secrets Of Copywriting	New York, NY	Register Now!

DMA Agency Council
The Council provides information and education to executives, as well as providing a networking forum for agencies and those who do business with agencies.

DMA Directo: Council for Hispanic Marketing
DMA Directo: Council for Hispanic Marketing educates direct marketers about the Hispanic market and provide support in targeting this segment as well as to promote career and business opportunities for Hispanic members of the direct marketing professional community.