Teleservices

News
Find out from DMA about the industry news that will affect your business: Daily news summary (3D), Newsstand, DMA Announcments and Press Releases.

Selected News

November 11, 2008 DMA Praises FTC for Improving Accuracy of National Do Not Call Registry by Addressing List Hygiene Issues
April 14, 2008 DMA Asks: 'r u Connected?'
March 31, 2008 The Nonprofit Federation of the Direct Marketing Association and MobileCause Launch Mobile Marketing Pilot Program
January 30, 2008 DMA Kicks Off 2008 International ECHO Awards; Deadline for Entries is April 24
December 18, 2007 DMA Lauds Senate for Working to Improve Accuracy and Cost of National Do Not Call Registry
December 11, 2007 DMA Lauds House for Working to Improve Accuracy and Cost of National Do Not Call Registry
July 23, 2007 DMA's 2007 International ECHO Awards Entries Sets All- Time High
June 12, 2007 DMA Teleservices Council Honors Sam Kades, Jane Bulman

Articles for Teleservices Marketers
Throughout the year, DMA posts papers on specific topics, relevant to the direct marketing industry and teleservices marketers.

Suggested White Papers

Bring Unknown Prospects To Life And Make Them Your Customers - July 2008 -- By Paul McConvilleTARGUSinfo
How to Master Customer Acquisition: On-Demand Lead Scoring - July 2008 -- By Kim GarnerTARGUSinfo
Economic Impact Analysis 2008: The Direct Marketing Industry Report (Executive Summary) - July 2008 -- By Direct Marketing Association UKDMA UK
8 Tips for Selling a Direct Marketing Campaign - June 2008 -- By Ryan LouL2
DMA Quarterly Business Review - Q1 2008 - May 2008 -- Direct Marketing Association
Membership In the Safe Harbor Program by Data Processors - May 2008 -- Christopher Kuner Hunton&Willams
Putting the Relationship back in Relationship Marketing - April 2008 -- Andy Hasselwander and Laird RawsthorneMarketBridge
Marketing Automation and the Enterprise Opportunity - March 2008 -- Winterberry Group Winterberry Group
Implementing RSS as a Marketing Tool: Delivering content to Drive Leads - March 2008 -- Megan OuelletListrak
Where Did My Customer Go? the Problem of Undeliverable-As- Addressed Mail - March 2008 -- Melissa DataMelissaData
Quarterly Business Review, Quarter 4, 2007 - February 2008 -- Direct Marketing Association
Robust Email Intergration Delivers Increased Conversion Rates - January 2008 -- By Charisse Tabak Acceleration

The DMA Store - Books & More
Your link to books, reports, directories, and audio and videotapes from the masters of direct marketing.

Suggested Reading

2005 DMA International ECHO Awards CD-ROM

Conferences, Events, and Exhibitions
At DMA events you will learn the latest techniques and strategies for lead generation, customer acquisition, and retention. Conference exhibition is also an outstanding opportunity to demonstrate your goods and services. You'll connect with key decision makers with the ability to specify and buy your products and services. See our current events calendar.

Selected Events

12/08/2008	Direct Marketing Institute	New York, NY	Register Now!
01/20/2009	Copywriting Tools & Techniques E-Learning Seminar	E-Course	Register Now!
01/21/2009	Loyalty Marketing Workshop	San Francisco, CA	Register Now!
01/26/2009	Direct Marketing Institute	San Francisco, CA	Register Now!
02/09/2009	Direct Marketing Institute	Chicago, IL	Register Now!
02/23/2009	DMA Basics of Direct Marketing	Minneapolis, MN	Register Now!
03/10/2009	Copywriting Tools & Techniques E-Learning Seminar	E-Course	Register Now!
04/01/2009	Retaining and Winning Back Profitable Customers	New York, NY	Register Now!
04/16/2009	DMA Basics of Direct Marketing	Philadelphia, PA	Register Now!
05/05/2009	Loyalty Marketing Workshop	Chicago, IL	Register Now!
05/12/2009	Copywriting Tools & Techniques E-Learning Seminar	E-Course	Register Now!
05/20/2009	DMA Basics of Direct Marketing	Detroit, MI	Register Now!

DMA Teleservices Council
DMA Teleservices Council represents teleservices as a valuable part of the marketing mix by serving and educating "telemarketing influentials" and marketing practitioners.

Telemarketing Resource Center
DMA's Telemarketing Resource Center offers information about the teleservices industry that can help you respond appropriately to media and consumer questions.

Preference Services
Save money by doing the right thing. The Preference Services are an effective means of purging your lists of consumers who want to receive less advertising contact. DMA members are required to use these services.