Education Services DMA's Seminars and Special Programs present cutting-edge information on all facets of direct marketing. With more than 25+ highly acclaimed seminars, prestigious instructors, certificate programs and online courses, DMA offers something for everyone, to keep you up-to- date in the direct marketing environment.
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Download a DMA Catalog of Seminars, Conferences & Exhibitions Now 
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Thank you to our education sponsor
Click on the links below to learn more about DMA seminars and professional programs:
DMA CERTIFICATE IN DIRECT MARKETING
This well recognized professional program is designed to advance your career by broadening and updating your knowledge of direct marketing. Choose from a wide variety of intensive, highly acclaimed DMA seminars, taught by prestigious instructors throughout the United States. Enroll today and take control of your career!
 *NEW
DMA SEARCH ENGINE MARKETING CERTIFICATION
In an entirely online learning environment, you will learn the basic and advanced techniques of this explosive marketing medium in order to empower you, bring you up-to-speed, and ultimately increase your bottom line.
FREE TEST DRIVE
*NEW DMA VIRTUAL SEMINARS
Stay on top of cutting-edge direct marketing issues, topics, and techniques from the convenience of your desk.
 DMA IN-HOUSE TRAINING
Your Staff. Your Office. Our Experts. Save time and money by bringing DMA’s world-renowned instructors directly to you. A specialized Training Manager will work with you to develop the right training program for your organization, your budget and your time frame. It’s easy, affordable, and delivers the results you seek.
DMA Seminar Listing:
Advanced B-to-B: Building High Performance
B-to-B Lead Generation & Management Systems
Advanced Copywriting: Master the Fine Points of Writing *
Basics of Direct Marketing
B-to-B Direct Marketing from A-Z
Comprehensive Email Marketing Strategies *
Copywriting Tools & Techniques Online Seminar (6-week course)
Creative Direct Marketing Strategies *
Data-Driven Marketing: Data Mining for Direct Marketers
Database Marketing (in-person) *
Database Marketing Online Seminar *
Direct Mail Production Strategies
Direct Marketing Institute *
Direct Marketing Law in the 21st Century
Direct Marketing Math & Finance *
Essentials of Modeling: An Introduction for
the Busy Direct Marketer
Introduction to Email Marketing
Loyalty Marketing Workshop
Mastering the 50+ Marketplace
Multichannel Marketing
Predicting Customer Behavior: Finding What Works and Why
Profitable Customer Retention and WinBack Workshop
Search Engine Marketing Level I Program
Search Engine Marketing Level II Program
Secrets of Copywriting: Fundamentals for Direct Marketing *
Statistics & Modeling for Direct Marketers *
Web Marketing - Design. Navigation. Analytics. Understanding the Big Picture *
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* These seminars can be applied to DMA's Certificate in Direct Marketing. Find out more.
Continuing Education Units Awarded
Continuing Education Units may be used as evidence of your new skills and
educational accomplishments. Attendees earn .8 CEUs per day.
You will be mailed your certificate of completion reflecting CEUs earned.
DMA Seeks New Speaker Proposals
Click here if you are interested in submitting a proposal -- either to help develop and/or present a topic of interest to direct marketers.
DMA Seeks New Seminar Topics
If you would like to suggest a topic for a seminar that we do not currently offer, please send an e-mail to ajoseph@the-dma.org with your recommendation. We will do our best to accomodate your request.
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