Becoming a savvy Search Engine Marketer is now easier than ever before! DMA’s SEM Certification Program consists of two ONLINE courses – Level I and Level II.
Both Level I and Level II courses feature exciting quizzes, audio and video clips, and useful resources and links. There is no set time frame for completion. You can take them at your own pace when you have the time.
Level I
Starts with the basics. Developed and taught by leading search marketing experts, each module is approximately two hours. Complete all of the modules in this level and you will understand the fundamentals of search marketing. At the end of the course you will be capable of employing current best practices in organic and paid search marketing.
Level II
Participants will become capable of devising, creating, and managing effective SEM programs within agencies or in-house marketing teams. At this level individuals can seek advanced certification in organic or paid search. Please pick which area you would like to focus on to complete your requirements. (You may take both for an additional $750)
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